Tuesday, 14 March 2017

What Can You Do About a Lackluster Business Website?

If your business has a website but it's failing to attract any new customers, you may feel at times like you don't even have a website. Although it's very frustrating to be in this position, the good news is your site doesn't have to remain a source of stress. Instead, the right website development company can help you transform it into a great marketing channel.

Since you may be wondering what exactly can transform a lackluster business website into a great one, we want to cover several different examples:

Mobile Friendly

One of the biggest shifts over the last five years has been how many people use a phone or tablet as their primary way to get online. Because laptops and desktops are no longer the default devices used to get online, it's essential for a business website to look great and function well on smaller screens. By working with a website redesign company, you'll be able to get a responsive design for your site. This type of design will instantly adapt your site to any size of screen that it's loaded on.

Calls to Action

Another issue that plagues plenty of business websites is a lack of focus. It's important for a website to have a focused flow that takes visitors through a sales process. After introducing them to what the business is all about, you're going to want to get them to buy or at least enter their email address. Adding the right calls to action throughout a site will help accomplish this very important goal.

Loads Fast

It wasn't all that long ago when people were used to having to wait many seconds or even minutes for a website to load. However, Internet speeds have dramatically increased over the years, which means people no longer have that kind of patience. If a site takes more than a few seconds to load, the majority of people are going to leave it. On top of that, Google wants to deliver a great experience to its users, which means that speed has become one of the top factors its algorithm takes into account when ranking sites.

Great Content

When someone comes to your website, you want to be sure that there's compelling content for them to read. Content is also essential for ranking well in Google. Even though it can be overwhelming to figure out what content you need and then create it, working with an experienced team will make this process surprisingly easy.

So if you want to transform your website by making it mobile friendly, using the right calls to action, ensuring it loads fast and filling it with great content, you need a reliable website designing service. That's why you should take a look at the redesign services offered by Web Strategy Plus and then contact us for a free consultation.

Monday, 13 March 2017

The Best SEO Techniques for 2017


One of the reasons that search engine optimization is so challenging is it's a field that's always changing. In many cases, techniques that worked well just a year ago are no longer effective. There are two reasons this may happen. The first is when people rely on techniques that fall into either a gray or black area with Google's guidelines. If enough people start using this type of technique, Google will take action against them. Since that action can mean losing all search engine traffic, Web Strategy Plus always recommends sticking to SEO techniques that fall within Google's guidelines.

The other reason a technique that used to work well may no longer be effective is it gets used by too many sites. Even if the technique isn't breaking any guidelines, search engine optimization strategies that become very common aren't going to be enough to move the needle for a website in a meaningful way. So if you're considering enlisting professional search engine optimization services, it's important to choose a digital marketing agency that understands Google's guidelines but is also always looking for which technique within that area will provide a meaningful edge.

To help highlight some of the types of practices that can get your website to the top of Google for keyword phrases that your potential customers are using, we want to highlight four of the best SEO techniques for the upcoming year:

1. Accelerated Mobile Pages (AMP)

As more people use mobile devices to get online, Google has continued to increase the amount of emphasis it places on speed. One way to increase how fast your website loads on mobile is to integrate Google's AMP technology into your website. By utilizing AMP, you can optimize your site to load faster, which in turn will appeal to Google's ranking algorithm.

2. Local SEO

Part of Google's focus on delivering the most relevant results possible is providing local options whenever it makes sense. Ensuring your website is fully optimized for local search results can open up new possibilities that you may not have even realized were available. That's why the right local SEO services can be so valuable.

3. Featured Snippets

Featured snippets are a special block that Google often displays when users type in a question. Because this is the very first thing that Google displays for relevant queries, creating a strategy for featured snippets and then implementing this strategy into all your content creation efforts can yield significant results.

4. Video SEO

While video was huge during 2016 and only stands to become an even bigger driver of online activity in 2017, very few businesses are utilizing this medium as part of their SEO efforts. By not only creating interesting videos on a regular basis, but also optimizing them for search prior to publishing, you can get your business in front of viewers who are eager to consume online video.

If you want to ensure that you're taking advantage of all the right SEO techniques for your business this year, be sure to contact Web Strategy Plus for a free consultation.

Sunday, 19 February 2017

How to Develop a Strategy for Social Media, Blogging and SEO


While businesses can still drive great results through social media channels, there is a lot of competition for attention. Not only do businesses have to compete with each other for social media attention, but there are also countless publishers who want to keep social media users engaged for as long as possible so they can generate advertising revenue.

Because social media has matured as a marketing channel, it's important to have a solid strategy in place for using it. To fully maximize the value of social media, it's best to have an integrated strategy that includes blogging and SEO. We're going to cover some of the things to evaluate as you put together this type of strategy:

Find the Right Consistency

When we talk to businesses about their content marketing efforts, one of the most common reasons they aren't seeing the results they want is they're not consistent. Although it's easy to understand why consistency is important, getting content out on the same schedule can be an uphill battle. That's why it's helpful to find the right consistency for your specific business and resources. You should also consider enlisting the help of a content writing service to keep your production on track.

Experiment with Different Timings

In addition to being consistent with social media updates, blog posts and other types of content, it's worth looking at the impact of sharing during different times of the day. Since the audience of your business may be significantly different from others, you may find that sharing at an unexpected time of the day drives the best results.

Know What Your Competitors Are Doing

Copying your competitors isn't going to help you get ahead. That being said, it's worth keeping an eye on what they're doing. If notice a big change or them doing something that stands out, you can see if it makes sense to incorporate into your own strategy. For example, if a competitor suddenly improves their search engine rankings for multiple keywords, it may be time for you to hire a search engine optimization service.

Give Your Content a Purpose

When you're thinking of ideas for different content, it's important to think of the impact each one will have on your business. Whether it's to attract potential customers by sharing useful information or to help close a sale, the important thing is to identify this in advance and then make sure the content is crafted with that goal in mind.

There are a lot of elements that go into creating a cohesive strategy for social media, blogging and SEO. If you're looking for a way to jumpstart your efforts, be sure to take a look at how our social media management and marketing services can help.

Learn What Graphic Design Can Help Businesses Accomplish


Most business owners have no shortage of places to focus their attention. The real challenge is figuring out which things are actually worth some attention. Graphic design is a great example of this. Even if a business doesn't currently utilize anything like logo design services, they've probably at least thought about this topic. We want to expand that line of thinking by covering some specific ways that the right graphic design services can help a business flourish:

1. Create a Great First Impression

Whether it's online or offline, most consumers are going to form their opinion of a business within a few seconds. This small window can mean the difference between someone buying from a business on an ongoing basis or never interacting with it again. By making graphic design a priority, you can ensure that wherever it occurs, people's first impression of your business is formed in a positive way.

2. Tell Your Brand's Story

Creating a brand with a story that people connect to is a powerful way to elevate your business above your competitors. Although telling a brand story in a way that really resonates is no easy task, graphic design is one of the most powerful tools for accomplishing this goal.

3. Stand Out From the Crowd

Before you can get anyone to care about your brand's story, you need for them to notice your business and view you in a different light than your competitors. As long as you work with the right team, graphic design can provide a solution for elevating the way your business is viewed above any other competitors in your space.

4. Make Your Brand More Memorable

Continuing with the theme of making your brand stand out, graphic design provides a way to help ensure people remember your business and what it's all about. Given everything people are bombarded with on a daily basis, that's something that's easier said than done. Utilizing aspects of graphic design like a custom logo design can give your business the edge it needs to not only capture people's attention, but also hold it.

5. Drive Revenue

While topics like branding can seem a little abstract at times, these activities should all tie back to your bottom line. Even though there are plenty of examples of businesses investing quite a bit in branding and failing to move the needle for their most important metrics, that's almost always the result of losing sight of having a direct connection between these aspects of a business. By approaching graphic design as a tool for driving revenue, you will be able to make decisions that revolve around this specific goal.

If you're ready to start reaping all the benefits that great graphic design has to offer, take a look at our graphic design services and then get in touch with us to discuss what you need done.

Monday, 13 February 2017

The Newest Social Media Marketing Strategies to Know



2017 is set to be another big year for social media. Since this is a space that continues to evolve at a very rapid pace, we want to share a few ideas that will help keep your business ahead of the curve:

1. Go Live

Video was a major driver of social media activity throughout 2016. Thanks to significant efforts by all the major social platforms, video is no longer limited to pre-recorded content. Instead, live video is an area that continues to gain more traction. From Facebook to YouTube to Instagram, users are interacting with each other through live streams. In terms of what a business can do with this form of social media interaction, there are a number of avenues to test out. Whether it’s a Q&A or behind the scenes tour, the main thing to keep in mind is live video’s all about authenticity. So even though good audio and lighting are important, the best way to figure out what works best is to jump in and try a few streams.

2. Messaging

More social media activity is moving from the traditional platforms and into messaging apps. This behavior is one of the reasons that Facebook was willing to pay so much to acquire WhatsApp. While the personal nature of messaging may seem like it will exclude businesses, that doesn’t have to be the case. Most of the big messaging apps and platforms are making it possible for businesses to offer customer service. Businesses can even take this activity a step further through the use of chatbots, which are one of the hottest areas of tech in 2017.

3. Pay to Play

There was a lot of uproar last year when Facebook made changes to their algorithm that reduced organic reach. But because the pace of social media activity only continues to accelerate, this isn’t something that will change any time soon. However, what businesses often overlook is the very affordable nature of social media advertising. By taking time to experiment with paid social media activity and looking into other platforms like YouTube or Pinterest, businesses can achieve a very desirable return with only a minimal investment.

4. Social Commerce

Because there are only so many hours in the day, social media platforms want to keep their users around for as long as possible. One way they’re doing this is by enabling social commerce. Keep in mind that this activity can extend beyond products and into things like services, which is why businesses across all sectors should think about how they can utilize the latest social commerce features.

If you want help with staying on top of these social media marketing strategies and any others that may work for your business, be sure to take a look at our social media marketing services. You should also check out the social media certification and social media training courses we offer.

Sunday, 12 February 2017

3 Mobile App Development Challenges (And How to Overcome Them)


Mobile app development

Mobile apps are a great way for businesses to increase customer engagement and retention. When someone downloads an app from a business, they’re likely to open it on a regular basis. That makes having an app even more powerful than simply having a website optimized for mobile. Many businesses overlook the fact that social media marketing and mobile apps have a lot in common. These strategies make it possible to build meaningful relationships with both potential and existing customers.

Another reason mobile apps are so powerful is they can work great for both B2B and B2C businesses. As long as an app provides some kind of value, people will want to use it. While there’s no shortage of good things that can be said about mobile apps for businesses, that doesn’t mean they’re easy to build. Plenty of businesses have pursued a great idea for an app, only to have their progress derailed by one or more obstacles.

Since mobile app development can present a number of challenges, we want to highlight some of the most common ones, along with what you can do to overcome them:

1. Communicating with Developers

Whether they hire an employee or contractor, business owners often have a very hard time communicating their full app vision to developers. It’s also fairly common for non-technical individuals to assume that developers can do everything they expect, when the reality is those other tasks are best suited to another professional like a UX designer.

2. Outdated Technology

Most business owners don’t have time to learn all the latest and greatest trends in mobile app development. The problem is without that information, they may hire or contract someone whose skills are based around outdated technologies. This often leads to the creation of an app that falls far short of expectations.

3. One Missed Deadline After Another

How long does it take for a developer to build an app? The only way to accurately answer this question is to have a deep understanding of the numerous factors that affect development. While this is something a technical project manager can handle, it’s likely to be an ongoing source of stress for any business owner trying to manage this process.

The Best Way to Overcome Mobile App Development Challenges

If you want to avoid the challenges that tend to come up with communicating with developers, outdated technology and missed deadlines, your best bet is to hire a mobile app development company with a proven track record of success. By hiring a quality development company, you will have all the support needed to bring the ideal mobile app for your business to life in a timely manner. Not only will this save you a lot of stress and ensure a successful outcome, but the total cost is more affordable than most businesses initially realize!

Monday, 23 January 2017

How to Know If You're in Need of Website Redesign Services


Given how much of all our daily lives have moved online, it's not a stretch to say that the value of a great business website is more than ever before. On the flip side, any business with a website that's lacking is missing out on what may be a significant amount of revenue.
If you're trying to figure out if now is the right time to seek out website redesign services for your business, we want to go over some of the most common signs:
1. Low Search Engine Traffic
While Google may seem old when compared to the latest social media platforms, there's a very good reason why it remains such an important marketing channel. That reason is the intent searchers have. When someone types in a phrase related to a business, chances are good that they're in the buying mindset. If you're missing out on this kind of traffic because your website doesn't rank well in Google, there may be technical SEO issues with your current design that are preventing your business from ranking well.
2. Not Mobile Friendly
This ties directly into the low search engine traffic issue. Because so much search activity now takes place on mobile devices, Google rewards sites that are optimized to load well on smaller screens. And even if mobile visitors are coming from other channels, they're not going to stick around on a site that doesn't function properly.
3. Slow to Load
Whether they're on a mobile device or laptop, people aren't patient when it comes to how long it takes a website to load. For every additional second your site takes to load, you're missing out on a percentage of visitors who simply click the back button.
4. Doesn't Properly Represent Your Business
From being designed by the wrong company to simply being outdated, there are a number of reasons why your website may not do a good job of representing your business. Since your site may be the first experience that potential customers have with your business, it's important to get it redesigned as soon as possible to showcase what your brand is all about.
5. Is Hard to Update
Making a change to the content of your website shouldn't be a difficult task. Choosing a company that can use their WordPress development services or Joomla development services for your redesign will give your business the ability to easily update and add content whenever you want.
If you determine that your business is in need of website redesign services, Web Strategy Plus can help. Choosing us means you'll get a redesign that's much more than a fresh coat of paint. We specialize in executing redesign projects that are focused around the goal of generating more leads or sales. Contact us today for a free quote!