One of the reasons that search engine optimization is so challenging is it's a field that's always changing. In many cases, techniques that worked well just a year ago are no longer effective. There are two reasons this may happen. The first is when people rely on techniques that fall into either a gray or black area with Google's guidelines. If enough people start using this type of technique, Google will take action against them. Since that action can mean losing all search engine traffic, Web Strategy Plus always recommends sticking to SEO techniques that fall within Google's guidelines.
The other reason a technique that used to work well may no longer be effective is it gets used by too many sites. Even if the technique isn't breaking any guidelines, search engine optimization strategies that become very common aren't going to be enough to move the needle for a website in a meaningful way. So if you're considering enlisting professional search engine optimization services, it's important to choose a digital marketing agency that understands Google's guidelines but is also always looking for which technique within that area will provide a meaningful edge.
To help highlight some of the types of practices that can get your website to the top of Google for keyword phrases that your potential customers are using, we want to highlight four of the best SEO techniques for the upcoming year:
1. Accelerated Mobile Pages (AMP)
As more people use mobile devices to get online, Google has continued to increase the amount of emphasis it places on speed. One way to increase how fast your website loads on mobile is to integrate Google's AMP technology into your website. By utilizing AMP, you can optimize your site to load faster, which in turn will appeal to Google's ranking algorithm.
2. Local SEO
Part of Google's focus on delivering the most relevant results possible is providing local options whenever it makes sense. Ensuring your website is fully optimized for local search results can open up new possibilities that you may not have even realized were available. That's why the right local SEO services can be so valuable.
3. Featured Snippets
Featured snippets are a special block that Google often displays when users type in a question. Because this is the very first thing that Google displays for relevant queries, creating a strategy for featured snippets and then implementing this strategy into all your content creation efforts can yield significant results.
4. Video SEO
While video was huge during 2016 and only stands to become an even bigger driver of online activity in 2017, very few businesses are utilizing this medium as part of their SEO efforts. By not only creating interesting videos on a regular basis, but also optimizing them for search prior to publishing, you can get your business in front of viewers who are eager to consume online video.
If you want to ensure that you're taking advantage of all the right SEO techniques for your business this year, be sure to contact Web Strategy Plus for a free consultation.